You can see that the account “BBC News India” cannot be found on Weixin, as the account targets mainland users. ↑ For example, when searching for the official account “BBC News India” on Weixin (left) and WeChat (right), there are different results shown on the two apps. However, WeChat users can search for official Weixin accounts and participate in their campaigns. Weixin users, who are the potential clients you’re targeting, aren’t able to search for or subscribe to official WeChat accounts, which are available to overseas users.Īlso, they cannot participate in campaigns launched by or enjoy any privileged offered by official WeChat accounts due to strict censorship regulations in mainland China. Since Weixin and WeChat use different servers, the data of official accounts on WeChat and Weixin are stored in different places. Similarly, official WeChat accounts also differ from official Weixin account. If not, you get the international version, WeChat. You get Weixin if your phone number is based in mainland China (+86).
#2 WECHAT ACCOUNT ON ONE PHONE DOWNLOAD#
When users go to the App Store and download the app, the version is determined, whether it is the Chinese version or the international one, by your phone number at your first login. Weixin operates in mainland China while WeChat serves overseas users. Regions, Markets and Official Accounts Regions and Marketsįirst of all, as mentioned above, Weixin and WeChat target different user groups in different regions. To distinguish between the two versions in this article, we will refer to the mainland-based version as Weixin and the international version as WeChat. However, there are two versions of WeChat, one for users based in mainland China and one for users based in other locations. We’ve done this for the practical purpose of being more understandable to native English speakers and readers who are familiar with WeChat. Note: In our articles on this blog, we generally refer to Weixin, the China-based version of WeChat by its English name WeChat. Marketers who want to target customers in mainland China should be aware of these major differences, or they may lose potential customers. Though they have similar interfaces and many common functions, these two apps are different from each other in several aspects. Weixin is the version for mainland users, while WeChat is designed for overseas users, and they don’t belong to the same system or servers. What are the differences between WeChat and Weixin? Many people think that WeChat and Weixin are the same, and that Weixin is only the Chinese name of WeChat. Weixin is widely regarded as one of China’s most influential social media platforms. As of June 2022, Weixin had 1.299 billion monthly active users in China, with a 3.8% year on year growth rate.
With a population of about 1.4 billion, China is one of the world’s largest countries. Understanding the WeChat VS Weixin is crucial for brands looking to expand their reach into the Chinese market.
#2 WECHAT ACCOUNT ON ONE PHONE HOW TO#
HOW TO PREVENT AND DEAL WITH PR CRISES IN CHINA.WORKING WITH BLOGGERS, INFLUENCERS & KOLS.Q4 2020 CHINA MEGA REPORT: E-COMMERCE & DIGITAL MARKETING.
CHINA DIGITAL MARKETING MASTERCLASS: CHINA E-COMMERCE.CHINA DIGITAL MARKETING MASTERCLASS: LIVESTREAMING EDITION.CHINA TREND WATCHING MASTERCLASS: GETTING READY FOR 2022.8-MODULE CHINA DIGITAL MARKETING MASTERCLASS.CONTENT MARKETING: THE VIRAL POWER OF STORYTELLING.LEARN FROM CHINA RESEARCH AND CONSULTANCY.
0 kommentar(er)
